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Home»Posts tagged with»over-the-counter medicines

Is PMS relief becoming a consumer wellness category? Bayer’s Midol in Motion campaign suggests so

By Pallavi Madhiraju on May 17, 2026   Pharma & Biotech  

Is PMS relief becoming a consumer wellness category? Bayer’s Midol in Motion campaign suggests so

PMS relief is moving beyond pain pills. Bayer’s Midol campaign ties symptom care to movement, creators, and menstrual wellness.

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