Business, energy, technology, markets and global industry news from Business News Today

Bayer

Pharma & Biotech

Roche wins EU approval for Susvimo as wet AMD treatment burden becomes the next battleground

The European Commission has approved Roche’s Susvimo implant for neovascular age-related macular degeneration, offering continuous ranibizumab delivery with refills every six months and creating a fundamentally different alternative to repeated eye injections.

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Features & Analysis

HYRNUO reached untreated HER2-mutant NSCLC before its Phase 3 answer. What does Bayer need to prove next?

The FDA has expanded HYRNUO into first-line advanced HER2-mutated non-small cell lung cancer after a 75% response rate in an early-phase cohort. The approval gives Bayer an important head start, but rival oral therapies and unfinished confirmatory trials mean the long-term treatment hierarchy remains unsettled.

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Pharma & Biotech

Is PMS relief becoming a consumer wellness category? Bayer’s Midol in Motion campaign suggests so

PMS relief is moving beyond pain pills. Bayer’s Midol campaign ties symptom care to movement, creators, and menstrual wellness.

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Pharma & Biotech

NUBEQA data at AUA 2026 sharpens Bayer’s mCSPC positioning against androgen receptor rivals

Bayer has stronger NUBEQA mCSPC data. The tougher test is whether clinicians view ARASEC as confirmatory or merely supportive.

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Medical Devices & Diagnostics

What Bayer’s MRXperion 510(k) clearance means for high-field MRI workflow and contrast injection systems

FDA clears expanded capabilities for Bayer MRXperion MRI injector supporting scanners up to 7T. Discover what this means for imaging workflows and radiology systems.

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Pharma & Biotech

Real-world data meets legal limits as Bayer targets ERLEADA claims in prostate cancer

Bayer’s lawsuit against Johnson and Johnson raises critical questions about real-world evidence and oncology marketing. Read what this means for drug claims.

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