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Home»Posts tagged with»direct-to-patient pharmacy

Can Bristol Myers Squibb and Pfizer protect Eliquis growth as drug pricing pressure rises?

By Pallavi Madhiraju on April 25, 2026   Pharma & Biotech  

Can Bristol Myers Squibb and Pfizer protect Eliquis growth as drug pricing pressure rises?

Eliquis faces pricing pressure, but Bristol Myers Squibb and Pfizer are moving first. Direct access may become pharma’s new defence.

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