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LillyDirect

Features & Analysis

Can branded GLP-1 medicines replace compounded weight-loss drugs in Hims & Hers growth strategy?

Lilly is bringing Zepbound and Foundayo to Hims & Hers, turning a former GLP-1 disruptor into a branded obesity-drug distribution channel.

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Pharma & Biotech

Eli Lilly brings Zepbound and Foundayo to Hims & Hers, but who gains most from the deal?

Eli Lilly and Hims & Hers expand access to Zepbound and Foundayo from $149 monthly. Discover the impact on obesity medicine distribution.

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Features & Analysis

Is direct-to-patient pharma becoming the industry’s answer to drug pricing pressure?

Bristol Myers Squibb and Pfizer have brought Eliquis, the oral anticoagulant apixaban, into a new direct access channel through Mark Cuban Cost Plus Drug Company, making the medicine available to cash-paying patients in the United States from April 27, 2026. The move places one of the country’s most widely prescribed branded blood thinners inside a

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